CHALLENGE
Toyota needed a professional instruction team to safely train high-profile celebrities—many with no racing experience—for a nationally televised pro/am racing event.
STRATEGY
For 25 years, we led the preparation of actors, athletes, and musicians in high-pressure conditions. Our team delivered focused instruction, on-track training, and safety-first programming for the actors, musicians, and athletes who had no racing experience. Operating out of Willow Springs Raceway for four days, our team prepared the celebrity drivers, focusing on driving fast and racing wheel-to-wheel.
RESULTS
The event ran successfully for decades—cementing its status as a fan-favorite and generating lasting buzz around Toyota’s brand.
