People-Driven Brand Experiences
We’re a homegrown collective of creators, fabricators, instructors, and producers—All under one roof, working as one team.
WE BRING BRANDS TO LIFE
We deliver premium automotive and motorsports experiences, with transformative brand activations and unforgettable customer engagements.
THE TEAM
Dan McKeever
President
Brian Smith
CEO
Bill Johnson
Director of Sales & Marketing
Jochen Tartak
VP Business Dev & Projects
Jordan Wheeler
CFO
Josh Williams
COO
Jenny Payne
Business Manager
Ty Hamill
Off-Site Programs & Instructor Manager
TRANSFORMATIVE BRAND EXPERIENCES
From first touch to full throttle, we design and deliver immersive driving experiences that transform the way people feel about the cars they buy—and the brands they buy them from.
60K
We've served over 60,000 drivers and owners with our programs.
18Y
Eighteen years of partnerships with global automobile manufacturers bringing programs and brand experiences to life.
97%
We boast a 97% satisfaction rate from over 30,000 surveys.
Follow Us
