CHALLENGE
McLaren owners needed a professionally designed driving experience to mark the launch of a new showroom and models without compromising on safety or excitement.
STRATEGY
We designed the track layout, safety protocols, and full-day driving itinerary, and served as on-site instructors. Every detail—from pace to personalization—was tuned to reflect the McLaren brand.
RESULTS
A flawless event that celebrated both the new circuit's grand opening and the power of the McLaren vehicles on it, truly leaving guests thrilled and the brand elevated.
