CHALLENGE
Creating a high-performance driving school with high-level instruction with on-track experiences.
STRATEGY
We designed a full-scale performance driving school at Charlotte Motor Speedway, offering 1–3 day instructional programs using purpose-built Mustang Dark Horse school cars. The experience blends driver skill-building with hands-on brand connection.
RESULTS
Thousands of drivers have sharpened their skills, earned racing licenses, and deepened their emotional bond with Ford Racing.
