CHALLENGE
BMW needed to create a continent-spanning experiential training program to familiarize Latin American dealers and customers with upcoming product lines.
STRATEGY
We led a 15-country road show that delivered hands-on driving, product immersion, and educational engagement. Our team handled both logistics and on-site execution with a focus on consistency and impact.
RESULTS
Dealers and customers left with deeper product knowledge, first-hand excitement about new models, and stronger alignment with BMW’s performance story.
